Dualhook vs. Traditional BSPs

Traditional Business Service Providers act as intermediaries between your application and the WhatsApp Business Platform. Dualhook takes a fundamentally different approach. Dualhook is not a BSP.

Traditional BSPs

Messages proxy through their servers

When you use a BSP, every inbound and outbound message routes through the provider's infrastructure. This adds a hop to every message and gives the BSP access to your entire conversation stream.

Message content is stored

Most BSPs store message content for analytics, reporting, and platform features. Your customers' conversations live on servers you do not control, creating privacy and compliance risk.

Added latency

Every message passes through an additional network hop. For time-sensitive use cases like authentication codes or real-time support, this latency can impact user experience.

Vendor lock-in

BSPs often use proprietary APIs that differ from Meta's Cloud API. Migrating away means rewriting your integration against a different interface. Your WABA may also be hosted under the BSP's Meta Business portfolio, complicating ownership transfers.

Dualhook

Direct routing via Webhook Override

Dualhook configures Meta's Webhook Override so that messages flow directly from Meta to your server. Dualhook is never in the message path. There is no proxy, no middleman, and no additional hop.

Zero message storage

Dualhook does not see, store, or process message content. Only management event metadata (template status changes, quality updates, account events) is logged for operational monitoring. Your conversations stay between you and Meta.

No added latency

Because messages route directly from Meta to your endpoint, there is no additional latency introduced by Dualhook. Your webhook receives events at the same speed as a direct Cloud API integration.

No lock-in

Dualhook works with Meta's standard Cloud API. Your WABA stays under your own Meta Business portfolio. Your integration code talks directly to Meta. If you stop using Dualhook, your existing Cloud API integration continues to work — you just lose the coexistence configuration and dashboard tooling.

Privacy-first architecture

Dualhook was designed from day one around the principle that message content should never leave the path between Meta and your server. This is not a feature bolted onto a proxy — it is the core architectural decision that defines the product.